Bac Pro Métiers du Commerce et de la Vente - Option B.

Retail & Sales (Option B: Customer Prospecting) — 3-year State vocational diploma (RNCP level 4)

The Bac Pro Métiers du Commerce et de la Vente - Option B is a Baccalaureate-level qualification preparing students for careers in Commerce & Sales. This RNCP-registered title (RNCP38399) is recognised by France Compétences and the French Ministry of National Education. The programme is delivered at Enerlab Academy in Asnières-sur-Seine, 15 minutes from central Paris.

LevelBac

Duration3 years

FormatWork-study · Initial

RNCP CodeRNCP38399

Volume2 400 h

RecognitionState diploma

Programme overview

Over three years, through work-study (apprenticeship or professionalisation contract) or initial training, the programme combines theoretical courses, practical workshops, and company placements. Work-study programmes are 100% funded by the employer (OPCO), with a regulated minimum monthly salary.

Upon graduation, students quickly enter the job market thanks to Enerlab Academy's network of over 500 partner companies in the Île-de-France region, or continue on to higher education.

Programme objectives

Goals of the programme:

Master prospecting techniques
Develop effective sales pitches and commercial arguments
Negotiate and close sales
Manage a client portfolio
Use digital sales tools

Admission & prerequisites

Required prerequisites and selection procedure:

After completing Year 9 (3ème)
Following a CAP in the commercial sector
Selection based on application and motivational interview
Willingness to travel and work across different locations

Detailed programme

Detailed teaching content:

Module	Year 1	Year 2	Coef.
Seconde	Français Histoire-Géographie Mathématiques Langue vivante Arts appliqués EPS	Économie-droit Prévention-santé-environnement Découverte de la prospection Communication commerciale Environnement économique	6
Première	Français Histoire-Géographie Mathématiques Langue vivante Arts appliqués EPS	Économie-droit Management Techniques de prospection Négociation commerciale Gestion du portefeuille clients	8
Terminale	Philosophie Mathématiques Langue vivante EPS	Économie-droit Management Stratégies commerciales avancées Digitalisation de la relation client Projet professionnel	8
Français	2.5h/semaine	2.5h/semaine	5
Histoire-Géographie - EMC	2h/semaine	2h/semaine	2
Mathématiques	2h/semaine	2h/semaine	3
Langue vivante A (Anglais)	2h/semaine	2h/semaine	2
Langue vivante B	1.5h/semaine	1.5h/semaine	2
Éducation physique et sportive	2.5h/semaine	2.5h/semaine	1
Prévention Santé Environnement (PSE)	1h/semaine	1h/semaine	1
Économie-Droit	1h/semaine	1h/semaine	1
Accompagnement personnalisé	2h/semaine	2h/semaine	0

Skills acquired

Operational skills developed:

RNCP38399BC01: Advising and selling
RNCP38399BC02: Monitoring sales
RNCP38399BC03: Building customer loyalty and developing client relationships
RNCP38399BC04: Animating and managing the retail space (Option A)
RNCP38399BC05: Prospecting and promoting the commercial offer (Option B)
RNCP38399BC06: Health, safety, and environment
RNCP38399BC07: Economics and law
RNCP38399BC08: Mathematics
RNCP38399BC09: Modern language A
RNCP38399BC10: Modern language B
RNCP38399BC11: French
RNCP38399BC12: History-geography and civics
RNCP38399BC13: Applied arts and artistic cultures
RNCP38399BC14: Physical education and sport
RNCP38399BC15: Foreign or regional modern language (optional)
RNCP38399BC16: Mobility (optional)
RNCP38399BC17: Sports sector (optional)

Career outcomes

Direct access to qualified positions on the market.

Field Sales Representative Technical Sales Representative Customer Relationship Manager Telesales Representative Sales Representative VRP (Voyageur Représentant Placier)

Salaries & sectors

Average gross annual salary

Junior (0–2 years)

22 000 – 26 000 € / year

Experienced (3–5 years)

26 000 – 31 000 € / year

Senior (5+ years)

32 000 – 40 000 € / year

Sources: APEC, France Travail, INSEE 2024 — gross annual salaries in Île-de-France.

Hiring sectors

Retail chains (Carrefour, Leclerc, Auchan)

Specialized retail (Decathlon, Fnac, Boulanger)

E-commerce (Amazon, Cdiscount, Showroomprive)

B2B services (field & inside sales)

Telemarketing & customer relation centers

Luxury brands (LVMH, Kering, Richemont)

Banking & insurance (branch & advisory)

Import-export & international trading

Sessions 2026-2027

Fall intake

September 2026 start

Applications until 30 Sept 2026 · late entry until 30 Nov 2026

Winter intake

18 January 2027 start

Enrolments until 31 Jan 2027 (or until seats fill) · late entry until 28 Feb 2027

Bac Pro Métiers du Commerce et de la Vente - Option B.