Bac+2 BTS NDRC.

Sales Negotiation & Customer-Relationship Digitalisation (NDRC) — 2-year State higher diploma (BTS, RNCP level 5)

The BTS NDRC is a Bac+2-level qualification preparing students for careers in Sales & Business Development. This RNCP-registered title (RNCP38368) is recognised by France Compétences and the French Ministry of National Education. The programme is delivered at Enerlab Academy in Asnières-sur-Seine, 15 minutes from central Paris.

LevelBac+2

Duration2 years

FormatWork-study · Initial

RNCP CodeRNCP38368

Volume1 800 h

RecognitionState diploma

Programme overview

Over two years, through work-study (apprenticeship or professionalisation contract) or initial training, the programme combines theoretical courses, practical workshops, and company placements. Work-study programmes are 100% funded by the employer (OPCO), with a regulated minimum monthly salary.

Upon graduation, students quickly enter the job market thanks to Enerlab Academy's network of over 500 partner companies in the Île-de-France region, or continue on to higher education.

Programme objectives

Goals of the programme:

Master negotiation and sales techniques
Develop digital customer relationship management skills
Learn to manage a client portfolio
Acquire digital marketing competencies
Master CRM tools and commercial performance tracking

Admission & prerequisites

Required prerequisites and selection procedure:

General, technological, or vocational Baccalaureate (Bac)
Recommended specialisations: STMG, Economics, Digital Technology
Selection based on academic record and motivational interview
Work-study option available with an apprenticeship contract

Detailed programme

Detailed teaching content:

Module	Year 1	Year 2	Coef.
Culture générale et expression	3h/semaine	2h/semaine	2
Langue vivante étrangère	3h/semaine	3h/semaine	3
Culture économique, juridique et managériale	4h/semaine	4h/semaine	5
Négociation et relation client	6h/semaine	6h/semaine	7
Développement de la relation client et vente conseil	5h/semaine	5h/semaine	6
Marketing et action commerciale	4h/semaine	4h/semaine	5
Digitalisation de la relation client	4h/semaine	4h/semaine	5
Atelier de professionnalisation	3h/semaine	3h/semaine	3
Parcours de professionnalisation	4h/semaine	4h/semaine	4

Skills acquired

Operational skills developed:

RNCP38368BC01: Customer relations and sales negotiation
RNCP38368BC02: Remote customer relations and digitalisation
RNCP38368BC03: Customer relations and network management

Career outcomes

Direct access to qualified positions on the market.

Customer Relationship Manager Sales Representative / Salesperson Commercial Advisor Account Manager Telesales Advisor / Teleconsultant Business Development Officer

Salaries & sectors

Average gross annual salary

Junior (0–2 years)

24 000 – 28 000 € / year

Experienced (3–5 years)

28 000 – 33 000 € / year

Senior (5+ years)

38 000 – 48 000 € / year

Sources: APEC, France Travail, INSEE 2024 — gross annual salaries in Île-de-France.

Hiring sectors

Retail chains (Carrefour, Leclerc, Auchan)

Specialized retail (Decathlon, Fnac, Boulanger)

E-commerce (Amazon, Cdiscount, Showroomprive)

B2B services (field & inside sales)

Telemarketing & customer relation centers

Luxury brands (LVMH, Kering, Richemont)

Banking & insurance (branch & advisory)

Import-export & international trading

Sessions 2026-2027

Fall intake

September 2026 start

Applications until 30 Sept 2026 · late entry until 30 Nov 2026

Winter intake

18 January 2027 start

Enrolments until 31 Jan 2027 (or until seats fill) · late entry until 28 Feb 2027

Bac+2 BTS NDRC.