Gestion de la Relation Client (CRM).

Customer Relationship Management (CRM) — in-house professional module

The Gestion de la Relation Client (CRM) programme prepares students for careers in the Communications & Digital sector. The training is delivered at Enerlab Academy in Asnières-sur-Seine, 15 minutes from central Paris.

Level—

Duration1 year

FormatWork-study · Initial

Volume800 h

RecognitionRNCP title

Programme overview

Over one year, through work-study (apprenticeship or professionalisation contract) or initial training, the curriculum combines theoretical instruction, hands-on workshop sessions, and company placements. Work-study programmes are fully funded by the employer (OPCO), with a regulated minimum monthly salary.

Upon completion, graduates enter the job market rapidly thanks to Enerlab Academy's network of over 500 partner companies in the Île-de-France region, or continue into further education.

Programme objectives

Goals of the programme:

Master the fundamental principles of CRM
Implement and configure CRM solutions
Analyse customer data to drive commercial action
Optimise relationship management processes
Monitor and steer relational performance

Admission & prerequisites

Required prerequisites and selection procedure:

Baccalauréat level or experience in customer relations
Basic office software proficiency
Strong interpersonal and listening skills
Analytical mindset and methodical approach
Application by file and motivational interview

Detailed programme

Detailed teaching content:

Module	Year 1	Coef.
Fondamentaux de la relation client	35h	4
Outils CRM (Salesforce, HubSpot)	40h	5
Techniques de fidélisation et rétention	30h	4
Communication multicanale (email, téléphone, chat)	30h	3
Analyse de données client et segmentation	25h	3
Parcours client et expérience utilisateur	25h	3
RGPD et protection des données personnelles	15h	2
Projet professionnel et stage	55h	5

Skills acquired

Operational skills developed:

Career outcomes

Direct access to qualified positions on the market.

CRM customer relations officer Junior CRM project assistant Junior CRM consultant Customer data analyst Customer experience coordinator

Salaries & sectors

Average gross annual salary

Junior (0–2 years)

24 000 – 28 000 € / year

Experienced (3–5 years)

28 000 – 33 000 € / year

Senior (5+ years)

38 000 – 48 000 € / year

Sources: APEC, France Travail, INSEE 2024 — gross annual salaries in Île-de-France.

Hiring sectors

Communication / advertising agencies

Digital production studios

E-commerce (content, social media)

Ad networks (Google, Meta, TikTok)

Media & press (web writing, video)

Influence marketing & community management

Internal communication services

Freelance / self-employed

Sessions 2026-2027

Fall intake

September 2026 start

Applications until 30 Sept 2026 · late entry until 30 Nov 2026

Winter intake

18 January 2027 start

Enrolments until 31 Jan 2027 (or until seats fill) · late entry until 28 Feb 2027

Gestion de la Relation Client (CRM).