Prise de RDV & Prospection B2B.

B2B Appointment Setting & Prospecting — in-house professional module

The Prise de RDV & Prospection B2B programme prepares students for careers in the Retail & Sales sector. The training is delivered at Enerlab Academy in Asnières-sur-Seine, 15 minutes from central Paris.

Level—

Duration1 year

FormatWork-study · Initial

Volume800 h

RecognitionRNCP title

Programme overview

Over one year, through work-study (apprenticeship or professionalisation contract) or initial training, the curriculum combines theoretical instruction, hands-on workshop sessions, and company placements. Work-study programmes are fully funded by the employer (OPCO), with a regulated minimum monthly salary.

Upon completion, graduates enter the job market rapidly thanks to Enerlab Academy's network of over 500 partner companies in the Île-de-France region, or continue into further education.

Programme objectives

Goals of the programme:

Master B2B prospecting techniques
Develop effective call scripts
Qualify prospects and identify key decision-makers
Handle objections and convert calls into appointments
Optimise follow-up and re-engagement strategies

Admission & prerequisites

Required prerequisites and selection procedure:

Baccalauréat level or commercial experience
Excellent written and verbal communication skills
Drive and motivation for business development
Resilience under pressure and perseverance
Motivational test and individual interview

Detailed programme

Detailed teaching content:

Module	Year 1	Coef.
Techniques de prospection téléphonique B2B	45h	5
Qualification de leads et scoring	30h	4
Prise de rendez-vous et relances	35h	5
Environnement B2B et cycles de vente	25h	3
Outils de prospection (LinkedIn Sales Navigator, CRM)	30h	3
Argumentation commerciale et objections	25h	4
Droit commercial et RGPD appliquée	15h	2
Mises en situation et stage en entreprise	55h	5

Skills acquired

Operational skills developed:

Career outcomes

Direct access to qualified positions on the market.

B2B teleprospector Business development officer Junior Business Developer Sales Development Representative (SDR) Junior Account Executive

Salaries & sectors

Average gross annual salary

Junior (0–2 years)

24 000 – 28 000 € / year

Experienced (3–5 years)

28 000 – 33 000 € / year

Senior (5+ years)

38 000 – 48 000 € / year

Sources: APEC, France Travail, INSEE 2024 — gross annual salaries in Île-de-France.

Hiring sectors

Retail chains (Carrefour, Leclerc, Auchan)

Specialized retail (Decathlon, Fnac, Boulanger)

E-commerce (Amazon, Cdiscount, Showroomprive)

B2B services (field & inside sales)

Telemarketing & customer relation centers

Luxury brands (LVMH, Kering, Richemont)

Banking & insurance (branch & advisory)

Import-export & international trading

Sessions 2026-2027

Fall intake

September 2026 start

Applications until 30 Sept 2026 · late entry until 30 Nov 2026

Winter intake

18 January 2027 start

Enrolments until 31 Jan 2027 (or until seats fill) · late entry until 28 Feb 2027

Prise de RDV & Prospection B2B.