Publicité en Ligne & Campagnes Digitales.

Online Advertising & Digital Campaigns — in-house professional module

The Publicité en Ligne & Campagnes Digitales programme prepares students for careers in the Communications & Digital sector. The training is delivered at Enerlab Academy in Asnières-sur-Seine, 15 minutes from central Paris.

Level—

Duration1 year

FormatWork-study · Initial

Volume800 h

RecognitionRNCP title

Programme overview

Over one year, through work-study (apprenticeship or professionalisation contract) or initial training, the curriculum combines theoretical instruction, hands-on workshop sessions, and company placements. Work-study programmes are fully funded by the employer (OPCO), with a regulated minimum monthly salary.

Upon completion, graduates enter the job market rapidly thanks to Enerlab Academy's network of over 500 partner companies in the Île-de-France region, or continue into further education.

Programme objectives

Goals of the programme:

Master the main digital advertising platforms
Learn to create and optimise campaigns
Analyse performance and return on investment (ROI)
Develop customer acquisition strategies
Manage an advertising budget

Admission & prerequisites

Required prerequisites and selection procedure:

Basic web knowledge
Interest in digital marketing
Analytical mindset and comfort with data
Curiosity for new technologies
Application by file and motivational interview

Detailed programme

Detailed teaching content:

Module	Year 1	Coef.
Google Ads (Search, Display, Shopping)	45h	5
Meta Ads et publicité sur les réseaux sociaux	40h	5
SEO et référencement naturel	30h	4
Stratégie de campagne et media planning	30h	4
Analytics web et mesure de performance	25h	3
Copywriting publicitaire	20h	3
Budget publicitaire et ROI	20h	3
Projet professionnel et stage	50h	5

Skills acquired

Operational skills developed:

Career outcomes

Direct access to qualified positions on the market.

Traffic Manager Acquisition Manager Digital Advertising Specialist Digital Media Planner Performance Marketing Consultant

Salaries & sectors

Average gross annual salary

Junior (0–2 years)

24 000 – 28 000 € / year

Experienced (3–5 years)

28 000 – 33 000 € / year

Senior (5+ years)

38 000 – 48 000 € / year

Sources: APEC, France Travail, INSEE 2024 — gross annual salaries in Île-de-France.

Hiring sectors

Communication / advertising agencies

Digital production studios

E-commerce (content, social media)

Ad networks (Google, Meta, TikTok)

Media & press (web writing, video)

Influence marketing & community management

Internal communication services

Freelance / self-employed

Sessions 2026-2027

Fall intake

September 2026 start

Applications until 30 Sept 2026 · late entry until 30 Nov 2026

Winter intake

18 January 2027 start

Enrolments until 31 Jan 2027 (or until seats fill) · late entry until 28 Feb 2027

Publicité en Ligne & Campagnes Digitales.